Last Friday was Launch Day for Madden 2010. This is, as they say, a "Very Big Deal." Sports games are among the top-selling video games every year, and Madden has the benefit of almost zero competition (EA owns exclusive rights to the NFL).
For some reason, it was pretty tame. Maybe less people are buying new video games this year. Maybe more people are refusing to spend another $70 for incremental upgrades to last year's game. Or maybe Canadians are more apt to turn out in droves for NHL 2010 instead. Either way, the Madden launch was surprisingly calm.
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